China Industry Development Report

Development of China's Beverage Industry in 2003
Publishing Date： 2003-6
Pages：
Price： USD 3000 [Paperback]
USD 3200 [Electronic Publishing]
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Sketch	Contents

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With the increase in income and the change in consumer concept, total consumption of beverage is steadily up. Demand on varieties of different functions, of body building, and of fads is increasingly high.

White liquor production has entered a stage of adjustment after a period of high-speed development. A shift from high-alcohol content to low-alcohol content, from gain liquor to fruit wine, from distilled liquor to fermented wine, and from top grades to ordinary ones are underway. . Output and profits of white liquor production all fell down in 2002 due to application of new rules of composite tax. Days of flourishing have gone by.

Demand on grape wine was fast picking up in 2002, and its profit ranking in manufacturing sector was lifted to the seventh place . With the profit-driven effect, domestic businesses, one after another, were rushing to grape wine production, making an increasing investment inflow into grape wine business. It is envisaged that in 2003 grape wine market could be a warring state with Great Wall, Zhangyu and Dynasty, which are all giants of grape wine production, beating one another. Small and medium-sized grape wine producers will also be engaging in a free-for-all.

Output of beer were 23.8683 million tons in 2002, ranking first in the world. There was another heated landing set off by foreign beer producers on China market, making competition even fiercer, and business of beer producers, big and small , more difficult. It is envisaged that in the next 3 or 5 years, barley price would go up due to reduced output, and a re-shuffle in beer business would be inevitable.

For alcohol-free beverage, there could be a drastic change in varieties and market share. The market share of over 80% by the three traditional beverage of bottled drinking water, soda water, and tea would remain unchanged. However, production of fruit juice, milk products and beverage of special purpose are gathering momentum. It is most likely that these latecomers could come out first.

Contents

Chapter One Overview of Beverage Industry
1.	Definition
2.	Basic features
3.	Status and role in national economic development
Chapter Two Policy Support to Development
1.	Industrial policy
2.	Policies on investment, financing, taxes and banking
3.	Market access
4.	Management system
Chapter Three Analysis on market, competition and profit margin for white liquor
1.	Analysis on demand
	Size of demand Demand by products Consumer analysis Market by region Projections on demand potential
2.	Analysis on supply
	General review Status and progress in terms of technology Projections on supply potential
3.	Analysis on competition
	Price New products Name brands Marketing Capital operation and corporate merger
4.	Profit margin
	Total output value Sales revenue Profit and tax Asset /profit ratio
Chapter Four Beer Market -- Demand, Supply, Competition, and Profit Margin
	(For subtitles, see chapter three)
Chapter Five Grape Wine Market -- Demand, Supply, Competition, and Profit Margin
	(For subtitles, see Chapter Three)
Chapter Six Market of Milk Products -- Demand, Supply, Competition, and Profit Margin
	(For subtitles, see Chapter Three)
Chapter Seven Beverage Market -- Demand, Supply, Competition, and Profit Margin
	(For subtitles, see Chapter Three)
Chapter Eight World Market and Import and Export of Principal Beverage
1.	Import and export by size and category
2.	Distribution of Import and export by country (region)
3.	World market supply and prices
4.	World market supply potential and projections on import and export
Chapter Nine Investment in 2002 in China’s Beverage Industry
1.	General review
	Size of investment Investment by region
2.	Analysis on investors
	Investors by ownership Investors’ sources of financing
3.	Foreign investment
	Size and subsequent increase Investment distribution by product Investment distribution by region Investment strategies
4.	Investment prospect
	Projections on development potential Analysis on investment risks
Chapter Ten Analysis on Key Beverage Enterprises
	(Corporate general review, stock ownership, top management, competing edge , competition strategies, financial status, conclusions)
1.	liquor enterprises
2.	Beverage enterprises
3.	Soda water enterprises
4.	Enterprises of instant beverage preparations